These words have become so pervasive in our cultural vernacular that they have begun to lose meaning.
A new item appears to go viral each hour.
When we log into our social media platforms, we expect to be advertised to relentlessly.
And now, it seems, even TikTokers themselves are getting sick of the constant trend manufacturing.
But the sudden, 180 degree turn from sell to quell has us skeptical.
What is this trend actually about?
But “deinfluencing” might be less honest than it seems.
Not an awakening, but a strategy
The standard “deinfluencing” video goes like this.
One by one, they go through each, sharing where the product went wrong for them.
“De-influencing is not about authenticity or rejecting consumerism.
It’s a content strategy.
The video creator responded, “Im just doing a trend its not that serious girl.”
She said in avideo, “I am already disappointed with the deinfluencing trend.
“More stuff does not equal more happiness,” she reminds her viewers.
“If I see the word DUPE one more time on my FYP I’m going to scream.
Another TikToker, @madisonrougerie, speaks directly to brands themselves in hervideo.
“Influencer marketing is no longer working,” she says.
Consumers are “desperate right now to find brands that offer authenticity, find creators that offer authenticity.”
