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Instead, try looking for hydrating and nourishing ingredients like natural oils, keratin, and silk extracts.
Southern LivingrecommendsSchwarzkopf Simply Color Permanent Hair Color.

It has zero ammonia, and 80% of the ingredients are natural.
However,Mamavationclaims this hair dye has six “bad” ingredients.
This no-drip formula doesn’t have ammonia, either, and is available in over 44 shades.

It has eight organic herbal extracts for scalp and hair health, too!