It seems like most viral beauty hacks and trends center around the use of an uncommon household product.

According toVisme, the human brain loves innovative ideas and concepts.

When a hair-curling hack involving a soda can went viral on #hairtok, many were left gobsmacked.

Woman holding can of coca-cola

So, is it really possible?

He moves the can up in small circular motions until it touches the root.

Once he slowly releases the can, he reveals a gorgeously bouncy curl.

TikTok creator Jonathan Monroe

The strange thing is, it makes total sense once you discover how it works!

Huh, who knew?

Should you really give this trend a try?

Woman holding soda can

Not only was it a time-consuming process, but when that soda can got hot?