The golden arches of McDonald’s.
The placid green framing Starbucks' mermaid.
The bright blue swirls of AT&T.
The colors representing these iconic brands say a lot without using a single word.
That’s because color has power.
Even American politics is divided into red and blue, notesPsychology Today.
The hues you use influence how you are perceived.
And on social media, your color choices determine how successful your posts will be (viaVista Print).
Perhaps most importantly, certain colors work best on certain social media sites.
What generates likes on Instagram doesn’t necessarily translate to retweets on Twitter.
Like so many tech giants, Facebook’s signature blue logo dominates the entire site.
By combining blue with these warmer tones, you might draw eyeballs exactly where you want them.
Beware, however, that too much red in particular can work against you.
Red can make your posts feel pushy or aggressive, notesPsychology Today.
Avoid the hard sell by using this attention-getting color sparingly.
Likewise, brighter images outperformed dark images by 24%.
According toPsychology Today, many people report blue as their favorite color.
Forget what you know about avoiding the colors associated with the branding of the platform.
Pinterest thrives on color, but just the right amount.
Both over- and undersaturated images don’t receive as much engagement.
Just be sure to avoid too much green, black, and yellow, as these colors discourage sharing.
When creating artwork for Twitter, channel the bumble bee.
Life on Twitter isn’t so different.
Use these color to garner attention from users with blue Twitter checkmarks (via Vista Print).
The same holds true on Twitter today.
Understanding color can strengthen your message, give your posts emotional weight, and ultimately help you go viral.
