Nowhere is this business bustling quite as much as on the side ofbeauty TikTok.

Beauty TikTok has seen countless products come and go.

Some more niche than others.

Nyx Professional makeup store front

But, does it really work?

TheirEpic Ink Linerand Soft Matte Lip Creams are just a couple of their iconic releases thatPopSugardeems the best.

The best thing aboutNYX is that while providing super affordable price pointsthey never compromise their quality.

TikToker Mirta Miller reviews Nyx Liquid Lipstick

The era of liquid lipsticks has died.

It’s all about the plump, juicy, glossy lips.

TikTokers went crazy for it.