Though positive changes have been made, some complexion products still don’t feel inclusive.
There feels like little excuse for the brand lacking shades.
But, even with the minimal darker shades of complexion products, the brand’s coloration is off.
The products' undertones are poorly formulated according to Jackie Aina, a straight-talking YouTube makeup artist.
She explained her frustrations with the shades' shortcomings.
“My issue with It Cosmetics is not the products,” she said in a vlog.
“It’s whoever is formulating those shades.
it’s crucial that you have a long talk with them” (viaYouTube).
Without more accurate shades to choose from, applying makeup well is very difficult.
“Expanding our shade range is a top priority and we are working on it!”
the rep added (viaAllure).
There are 19 different shades for light skin tones.
For comparison, Fenty Beauty offers 13 shades in its deep category alone and another 12 tan shades.
As for theBye Bye Foundation, there are now a total of 12 shades, which is an improvement.
The actual system still leaves something to be desired according to reviews from YouTube makeup artists.
YouTuber Alexis Omiwade found that “deep,” the darkest shade, was still too light.
Their ‘deep’ shades are never deep enough and/or have a casket ready undertone."
