There is no denying that the landscape of television has drastically changed in the last decade.
These platforms have also brought customers away from cable television subscriptions.
The Hallmark Channel as with paid cable television in general has seen a dip in viewership.
Wonya Lucas took over as CEO of Hallmark Media in 2020.
Lucas quickly aimed to build upon the existing but slight diversity in Hallmark’s content.
“The consumer needs or desires to see themselves in the love story,” Lucas toldCNBC.
Plot diversity has paid off as well.
In November of 2022, NBCUniversal’s streaming service Peacock began its partnership with Hallmark Media.
Peacock offers live simulcasts of all three of Hallmark’s channels and on-demand content.
The live-streaming part of the deal keeps an aspect of traditional television viewing alive as well.
