However, it didn’t take long for her to find her place amongst Hollywood’s biggest celebrities.
In 2002, Rancic landed a co-hosting position on “E!
News” with Ryan Seacrest.
A year later, she made it to the big screen in “Malibu’s Most Wanted.”
Rancic’s fame became so palpable that her fans thirsted for the innermost details of her personal life.
As her reality show grew, so did the desire for Rancic.
But less than a year later, everything changed.
The fast-paced trajectory of her career was thrown on a new course.
What Rancic intended as another one of her light-hearted jabs would blow up into a controversy still discussed today.
Most are fortunate enough not to have it broadcasted for the world to critique for the next 10 years.
Giuliana Rancic’s not one of those people.
But there’s an art form to snark a secret ingredient for turning criticism into humor.
And a big part of that deals in what you mock.
Zendaya recognized the history of the media stereotyping Black people with weed.
Instead of immediately reacting, the young actor took a beat.
Zendaya took toInstagramto discuss the “fine line between what is funny and disrespectful.”
She dissected the complex impact that a flippant comment like Rancic’s has on the Black community.
She made it clear she wasn’t the one who made the comment and contemplated leaving the show altogether.
She tried to explain the situation as a giant misunderstanding.
“Dear Zendaya, I’m sorry I offended you and others.
I was referring to a bohemian chic look.
Had NOTHING to do with race and NEVER would!!!”
Rancic’s knee-jerk response didn’t go very well.
People tweeted in response that it wasn’t enough, too late, or altogether avoided accountability.
Her Tweet framed the encounter as Zendaya’s misunderstanding instead of addressing Rancic’s own words.
In avideo posted to YouTube, Rancic finally got the matter right.
She expressed sincere apologies, acknowledging that outcomes matter more than intentions.
She admitted to her gaps in knowledge and her need to learn and grow.
When a brand like Rancic’s was hit with controversy, staying in the spotlight only highlights the issue.
Those who can’t escape end up stained by their mistakes for the rest of the time.
Rancic wouldn’t end up like Nike, forever remembered for their decades-old labor scandal.
She’d fight for her career another day instead of maintaining the bright spotlight amid controversy.
In 2015, she left “E!
News” but stayed around to host “E!
After 13 years as a household name, from co-hosting “E!
And without that work,the transformation of Giuliana Rancicmay never have happened.
She’d spent years dedicating her time to a daily TV show’s long hours and difficult call times.
News” opened her schedule for more hands-on work with her businesses and family.
She used it as an opportunity to focus on the passions that drove her.
A recent review of literature and studies inFrontiers in Psychologyshows the potent connection between passion and success.
Giuliana Rancic’s practically fatal comment required a slow rebuild.
The time away would prove quintessential to Rancic’s comeback.
Until then, her work focused on media appearances and recognition.
It was typically Rancic’s words shaping her brand.
But now she could take a new form.
She was so much more than her TV personality.
Fab-U-Wish wasn’t a vanity project either.
She continued investing in it, finding new ways to give back.
She was a savvy businesswoman, ready to see her ventures continue to thrive.
Inspired by responses to her reality show, Giuliana Rancic and her husband opened their first restaurant in 2012.
The cozy Naples-inspired restaurant morphed into RPM Italian, a 10,000-square-foot contemporary restaurant in a hip Chicago neighborhood.
Altogether, the Rancics openedsix bustling restaurants, including RPM Seafood, the latest addition to the RPM line.
It was a busy time in her career when she likely needed the exact product she was creating.
These clever bottles aren’t bottles at all.
Instead, they’re stacked glasses, each with a lid.
Just over a year after the scandal, Rancic’s wine received rave reviews.
In 2020, XO G was covered byPeopleand expanded to several vendors.
Then came the Giuliana Prosecco line, her home line August & Leo, and her skincare line.
Rancic made affordability a forefront of her clothing, home goods, wine, and prosecco lines.
Now that’s giving the kind of giving back we can all enjoy.
Rancic’s big comeback to E!
News
After a three-year hiatus, Giuliana Rancic returned to co-host “E!
News” in 2018.
But there was more to Giuliana Rancic now.
Her passion grew beyond the red carpet, the dazzling spotlight, and modeling her fierce fashion collection.
But that didn’t mean she wasn’t excited to be back on the show.
It was a celebration complete with champagne and the squeals of delight you’d expect from old friends.
“Returning to host ‘E!
It seemed he was just as excited telling the interviewers how long he’d waited for this moment.
Sadly the excitement would be short-lived.
At the time, it probably was the best move for her career.
But with so many years in the business, Rancic was ready for more flexibility in her work.
“Nos” maintains boundaries and gives control over where your work takes you.
Her decision to leave “E!
News” testified to the success we all should cultivate in our lives.
In the end,what really happened to Giuliana Rancicwas untold growth.
By staying behind as “E!
