For starters, there is no one look to the perm nowadays, but a variety.
Think of it like this: perms of the past required you to mold yourself to the perm.
The one-size-fits-all kind of thing has never worked for us.

Many perms throughout history have earned fame in their own right, made famous by their celebrity wearers.
Madonna’s perm in “Desperately Seeking Susan” was the hair of legends, per The Telegraph.
But where did the perm fanaticism begin?

Fans are still popular today, and there are more variations to the style than ever before.
Perms are for everybody
Modern perms fall into two categories: digital and cold wave, perRefinery29.
The main difference is that digital perms use heat, while cold wave perms do not.

Both use chemicals to alter the structure of your hair.
Body wave permsand beach perms look much like their namesakes.
Often, this look is achieved using different sized rods for variation that mimics natural hair.
Perms are for everybody interested in having fun hair that is also functional.