Being able to persuade someone is not only a valuable skill, it’s a crucial one.

We’re all pretty familiar with the modes of persuasion that are unlikely to be effective.

For example, yelling, lying, and dropping subtle hints don’t usually help us reach our goals.

friends chatting while walking outdoors

Not to mention, they also have lots of negative emotional consequences for everyone involved.

Fortunately, there is a technique that allows us to achieve just that.

Researchers found that across 42 studies involving 22,000 people, the technique worked wonders.

three people talking on couch

Numbers don’t lie, so this is definitely a powerful tool to have in your psychological toolbox.

Why does the practice work so well?

So, with BYAF, you’re giving someone the gift of feeling autonomous and getting what you want.

colleagues working at computer

It’s a win-win!

You might just see their mental wheels start to turn in your favor.