Contouring is a makeup technique that uses shadow and light to manipulate face shape and dimensions (perMasterClass).

It can be used on the nose, cheeks, chin, and forehead.

Some even usemakeup to contour their breasts.

woman applying contour to cheek

Nowadays, there’s an abundance of contouring techniques and products to choose from.

This is the basic gist of the technique, but there are some elements that other creators also include.

This can be seen in an Instagram video from creatorKali Ledger, whoPop XOcredits with popularizing the trend.

Screenshot of skull contour TikTok

Similarly to the first approach, Ledger traces the underside of her cheekbones with a contouring product.

Screenshot of skull contour video