In recent years,greener products have become a trend in the beauty industry, and for good reason.
Now, the beauty industry is facing another environmental reckoning: the amount of water it wastes.
What is waterless beauty?
According toForbes, the invention started in South Korea.
The absence of water from your skincare products is actually good for your skin.
With such high concentrations of water, your products may be diluted, thus rendered ineffective (viaFashionista).
Water can also draw bacteria towards your products, making waterless items a potentially healthier option.
Beyond the obvious benefits to the environment, waterless beauty comes with even more pros.
Waterless beauty products to try
Beauty brands such as Lush are familiar with waterless products.
Its shampoo bars are water-free and last up to 80 washes.
Using butter-based creams rather than water-based moisturizers helps to lock in moisture without harming the environment.
