Even if you are unsure whether red is the color for you,there are shades for everyone.
In an interview withVogue,the New York congresswoman opened up about her beauty routineand her staple red lip.
“I will wear a red lip when I want confidence.”

But what does science have to say about the “red lip effect”?
There is also a possible biological reason why we are attracted to red lips.
“This can be because it mimics vasodilation.”

Vasodilation is the widening of blood vessels to allow for increased blood flow and lowered blood pressure, perHealthline.
This body function can be triggered by many factors including exercise and high temperatures.
Overall,red is perceived as the color of vitality and sexualityand therefore considered an attractive element.

Because of the strong association between red and sexuality, men see women in redas more desirable.
So yes, it makes sense that you are getting more attention when wearing the color of passion.
Red lipstick is also a symbol of resistance witha long and powerful history.
Back then, wearing such bold makeup was seen as a rebellious act.
Therefore, red lipstick is associated with power and in turn, it can boost our self-confidence.