There’s a robe, wine glasses, a snacking board, a cozy blanket.
Jenny Mollen:I would add a baguette maybe to enjoy with my Babybel.
I think that would be [it].
Jason Biggs:That’s a good one.
That’s a really good one, actually.
[That] would pair very nicely with the Babybel Plant-Based.
[My favorite part of the kit] are the robes.
Mollen:We were going to do this interview in the robes.
Biggs:We were really considering doing the interview in the robes.
The robes are so comfortable, and they’re pretty awesome.
It says “nipple.”
“Nipple Nip.”
Biggs:I kept saying “nipple” … “nipple bibble pop.”
Mollen:“Nipple nip” something.
But it’s cute; it’s really cute.
You could use that for a lot of things.
I’m really curious to see what it actually said.
“Nibble” something?
Biggs:You’re vegan curious, or?
Mollen:It’s suggestive.
Do you feel like you have a special connection to this campaign?
Biggs:I certainly do.
It feels pretty darn organic to me.
We have been for years and years.
Two, because I am vegan curious.
This [is a] perfect tie-in.
My first time here trying Babybel Plant-Based is with someone I trust very much.
Mollen:Do you trust me?
Biggs:I love you.
I love you very much.
Maybe we don’t need to throw trust into the equation.
Maybe love is all you need.
I believe someone sang that once, and I think that’s correct.
But obviously, the similarities are hard to ignore.
That was 25 years ago.
That’s very important to know, I think.
Biggs:I think everyone at home would like to know that.
What other vegan products do you both enjoy?
Jenny, are you vegan curious?
I know you eat healthy, pretty much.
I grew up not eating red meat.
I love doing plant-based milks only.
I am borderline vegan.
Biggs:You are borderline.
Mollen:Unless I’m eating …
Biggs:It’s very rare.
This is a perfect, very organic fit for Jenny.
Mollen:I kept saying to Jason, “This campaign happened because of me.”
Maybe you weren’t the one to get this job.
That’s why you’re a team though, right?
Biggs:Exactly right.
Now you have a book about preparing food for your kids.
What’s it been like to help your kids have a good relationship with being cared for through food?
I have to stay vigilant.
It’s not easy.
The more industrialized a country, the harder it is to find real food.
So I’m on it.
I’m trying my hardest.
You’ve talked about Jason having some interesting snacking habits before.
Mollen:Oh, yeah.
Part of my issue is his eating habits.
I’m up against [a] very interesting relationship with food, and it sits next to me.
You have to have a diverse palate in the house, I think.
Biggs:I certainly think so.
Any pop in of extreme is very dangerous.
I feel like we have a good balance here.
Mollen:Unless you looked for Jason’s hidden treats.
Biggs:Unless you came in after everyone else went to bed and it was just me awake.
Mollen:Then you found Jason’s crumb cakes.
Biggs:Then you found me eating my hidden chocolates and crumb cakes, yes.
You shouted out Milk Bar milkshakes before.
Is there a vegan option for that?
Biggs:Great question.
I wonder if there is.
I would certainly try that.
What was that experience like, and would you go on other cooking reality shows?
Biggs:I’m a big the term is so weird foodie.
It feels like that’s overused; that term is a little weird.
He is so incredibly talented, and he’s a wonderful TV personality.
It’s a perfect marriage.
I would absolutely do more of it.
That’s why this Babybel campaign is so perfect right now in this day and age of social media.
It’s perfect to get this out.
I think people will be interested in trying something new.
Have you seen the recent Kylie Jenner PETA-approved lion-head dress?
And what do you think about those kinds of celebrity interactions with PETA?
Mollen:That lion dress was so weird; what was going on?
I want to know, am I going to walk down the street and see somebody wearing that dress?
Is it going to go that far?
Was that just a publicity stunt?
I’m not sure how I feel.
Mollen:I disagree.
I don’t think it sends any message.
I don’t think anybody’s going out and buying that fake lion head.
So I don’t think it works.
I still think it glamorizes using animals.
The Valentine’s Day gift.
Biggs:That would be the perfect addition to the Babybel First Time kit.
Do you think that this Babybel cheese should win the 2023 Veggie Awards?
Biggs:There are Veggie Awards?
Mollen:Oh, yeah.
This will definitely be a contender, for sure.
Biggs:It’s pretty awesome.
It really tastes like mozzarella.
Honestly, the flavor is fantastic.
And this doesn’t, so as far as allergies are concerned, it’s definitely amazing.
I do really want to try the cheese now.
Did you have anything else you wanted to say about the campaign?
Biggs:People can go to the Babybel social channels until February 8.
It’s a pretty awesome kit.
Mollen:It’s so fun.
It’s such a fun night.
you’re able to make a whole night of it.
Biggs:And you’re going to love the product.
This interview has been edited for clarity.
