It can often feel as though a new brand is being launched on a daily basis.

Some flop, some earn holy grail status, but the revolving door continues spinning.

Who could forget the chokehold that M.A.C.

woman applying skincare eyes closed

even launched a Whitney Houston collectionin celebration of the new movie about the late singer.

Now, the brand is shocking fans with its latest news: It’s branching into skincare.

Cosmetics' foray into skincare promises glowing skin

While M.A.C.

M.A.C. Cosmetics Hyper Real Skin Care

CMO Aida Moudachirou Rebois spoke toBustleabout the vision behind the skincare launch.

“We want to be a brand that owns makeupandowns skincare,” she said.