It can often feel as though a new brand is being launched on a daily basis.
Some flop, some earn holy grail status, but the revolving door continues spinning.
Who could forget the chokehold that M.A.C.

even launched a Whitney Houston collectionin celebration of the new movie about the late singer.
Now, the brand is shocking fans with its latest news: It’s branching into skincare.
Cosmetics' foray into skincare promises glowing skin
While M.A.C.

CMO Aida Moudachirou Rebois spoke toBustleabout the vision behind the skincare launch.
“We want to be a brand that owns makeupandowns skincare,” she said.