This is especially true for blush with non-powder formulas.

Sephora’s beauty director, David Razzano, explained why that particular formulation was so popular (viaGlamour).

However, putty-to-powder blush formulas are also becoming a sensation on social media.

MAC Glow Play Blush

The blush has since become a fan favorite on TikTok.

The blush costs $33, and MAC describes the product as having a pillowy texture.

No regrets this time thanks guys!

One of the shades that have gone viral isan unconventional blush shadecalled “Totally Synced.”

TikTok user@valeria_deldinovabought the same shade and credited @xoxodoseofjos for influencing her.

She added that it gave her a great cold girl look, perfectly nailingTikTok’s winter blush trend.

In her caption, she described “Totally Synced” as stunning.

But not everyone shares the same excitement about “Totally Synced.”

Wait till the end, I wasted my money."

Although she did not like how they looked on her skin, she at least praised the formula.

@bonitravoalso tried on “Heat Index” and said it worked for her dark skin.

The company notes that this product has a shimmery finish that is sleek and smooth.

In a TikTok, user@mtttttthwshows how bouncy and delicate the formula is.

MAC called the Glow Play Blush “the best blush to wear and touch” onTikTok.

TikTok users like@_alyssa_lorraine_love the glow the blush gives.

Likewise,@leilanikeaasaid that the formula is skin-like.

However, this product is no longer available on Maybelline’s website and is only sold by third-party retailers.