This is partly due to Americans regarding the First Family the same way British people do the royal family.
They are curious about their lifestyle and fashion.
Just like with theroyals, there are several rules that the First Family has to follow.

The Obamas were America’s beloved First Family for eight years while Barack Obama was president.
Despite the fact that many people liked the Obamas, the media attention they received wasn’t always positive.
She wasn’t alone in this, either.

Her daughters Malia andSashahavegradually become style iconsand wear carefully selected outfits that almost always hit the mark.
Of course, not all of their fashion choices were accepted with open arms.
That was not the only time their looks attracted negative attention.
In 2018, Malia was spotted wearing a pair of overalls and a bra that appeared sheer.
The visible bra was deemed inappropriate by many (via MTO News).
Sometimes, the critique on their outfits wasn’t about whether they were age-appropriate or not.
People also paid close attention to the price.