The days ofidentifying Gucci fakesand finding the perfect dupe are long over with this innovative fashion practice.
The most popular services that have been popping up on TikTok, likeVivrelleandCocoon, follow a subscription-based business model.
These memberships start at about $79 per month.

In one such clip, TikTok user@jessmorgnnunboxes a pink Givenchy purse while giving a review of Vivrelle.
Videos of stylized looks are also popular, with renters showing off how they’re wearing their newest bags.