The days ofidentifying Gucci fakesand finding the perfect dupe are long over with this innovative fashion practice.

The most popular services that have been popping up on TikTok, likeVivrelleandCocoon, follow a subscription-based business model.

These memberships start at about $79 per month.

Blue Chanel boy bag

In one such clip, TikTok user@jessmorgnnunboxes a pink Givenchy purse while giving a review of Vivrelle.

Videos of stylized looks are also popular, with renters showing off how they’re wearing their newest bags.