He has his own fashion line, hosts a podcast, and has written books about his life.

Yet throughout his diverse portfolio, there’s one thing that his projects all have in common.

His latest partnership is no different.

Ross Mathews posing

“Game show!”

“Game show, because I want to give away.”

Many of the contestants are the same kind of small-town people that he was raised around.

Ross Mathews waving

So whom do we need to call to get to make this happen?