When it comes to dating, having a preference is totally normal.

Singles tend to develop niche criteria for weeding out potential matches.

But shaveducking, the newest phrase sweeping the internet, takes the love of beards one step further.

Man with beard kisses woman

They found it was common for those women to perceive men with more “masculine” features as desirable.

Patchy, short stubble as well as long, overgrown beards were more associated with a lack of hygiene.

Interestingly, researchers also found a link between women who preferred beards and their own personality traits.

Bearded man and woman dancing

Are you attracted to the beard or the man underneath?

Now that’s love!

Man shaving in mirror