And some things considered attractive were totally surprising.

And like the films themselves, the men presented as ideal would prove to be morally ambiguous and nonconforming.

Loden’s look in the film natural makeup, hair undone became synonymous with the time.

Farrah Fawcett

Hairstyles were all over the place, representing different cultural and societal influences.

Among the most popular styles of the time werethe shag, the wedge, and the afro.

Feathered hair was huge, and it wasn’t just for women.

Butch Cassidy and the Sundance Kid

Nor was she a waifish Twiggy-esque model.

Huston shared, “She said, ‘I wouldn’t say ‘beautiful.’

Interesting, maybe.’

Wanda

I watched the part fly out the door.”

Women in Hollywood perpetuated the tan ideal.

FromRaquel WelchandSharon Tateon the big screen toCheron stage, sun-kissed skin was in.

Serpico

But the 1970s saw the trend shift from a natural glow to a more unnatural bronze.

No longer would they be forced to wear uncomfortable skirts and undergarments because society told them to.

It was about wearing whatever they wanted.

Farrah Fawcett

With this change in clothing standards, women began to embrace donning men’s fashion.

MacGraw’sLove Storycharacter, Jennifer Cavalleri, was an Ivy League girl, and she dressed the part.

Turtleneck sweaters, striped scarves, and beanies becamethelook for college-aged girls.

Jacqueline Bisset

The people portrayed in these films were representative of that “New Hollywood” audience.

Prints on prints on prints

Experimentation in fashion became increasingly popular in the 1970s.

Music and fashion excess were seen all over television in the early ’70s.

Anjelica Huston

Enter matching jumpsuits, a trend the family has another entertainment idol for whom to thank.

Wayne Osmond told theLas Vegas Review-Journalthat it was music icon Elvis Presley who suggested the idea.

“He told us, ‘I got a new look for you,” Wayne recalled.

Raquel Welch

“He thought we should wear jumpsuits like his.”

Fashion became simplified and romantic, “taking inspiration from other times and other places.”

Luxurious and rich."

David Bowie

Comfortable and chic clothing was everywhere in Hollywood, including, of course, on the big screen.

What’s Up, Doc?

Love Story

Five Easy Pieces

The Osmonds

Halston

Jane Fonda