#euphoriamakeup has 2.2 billion views onTikTok.

Could this be the inspiration behind Rue’s glitter tears?

You need a long-lasting product to draw the smoothest lines for an edgy effect.

Kesha posing at event

Now, it’s a favorite of celebs too.

Kesha wearing graphic eyeliner at event

Sydney Sweeney and Alexa Demie posing