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James Charleshas pretty much become the go-to for the very best makeup products.

Not bad at all!

James Charles smiling

But it’s not just online where Charles is super popular.

And he’s answered one of the most popular questions makeup wearers have been battling for decades.

Which is the best foundation for me?

James Charles holding Too Faced’s Born This Way foundation

James Charles can’t get enough of this Too Faced foundation

Looking fora foundationthat’s influencer approved?

As for why the beauty guru is totally obsessed with this product?

But that’s not the first time Charles has totally gushed over the product.

Jackie Aina with Too Faced’s Born This Way foundation

I think it works very, very beautifully on my skin at least."

In fact, he’s not even the only beauty YouTuber who can’t get enough of the stuff!

Another star who appears to love the product?

to keep her skin looking flawless.