Lime Crime is probably the most controversial beauty brand to date.
Lime Crime’s fame spread like wildfire across the globe.
But not for long.
You know what they say the brighter the company shines, the faster itfalls.
Xenia Vorotova or better known asDoe Deere, created the cosmetics brand.
She had a bold and eccentric style that reflected on the products.
And I was so surprised to see just how many girls gravitated towards the same.
So the company was profitable for that reason," she toldGuest of a Guest.
Deere herself has a controversial past.
She dressed up as Adolf Hitler for Halloween, and the photo made rounds online, according toRevelist.
Did Lime Crime repackage their products?
Several people, especially in the beauty community, noticed that Lime Crime’s makeup looked repackaged.
The issue happened in early 2009, just a few months after the brand launched.
During that time, people bombarded Lime Crime with questions.
Deere, in response, uploaded a YouTube video where she showed samples and rejects.
Deere, later on, made the video private.
The China doll palette’s imagery showed a white woman dressed in traditional Japanese garments.
The brand described the product as a fantasy based in the East Asian country (viaVox).
Lime Crime received backlash for the palette, which prompted Doe Deere to issue an apology.
She asked for forgiveness but stated that Lime Crime would continue selling the China Doll palette.
Deere regarded the belief in cultural appropriation as “silly.”
Further stating that “borrowing culture” is “vital to ending racism, bigotry, and misanthropy.”
Lime Crime’s website got hacked
In February 2015, Lime Crime’s website got compromised.
Some unknown hackers planted malware on their website that leaked customers' info and credit card details.
The malicious software carried on from October 2014 to February 2015 (viaSoftpedia).
The people who bought from Lime Crime’s website got charged up to $10,000 for unauthorized purchases.
Obviously, customers' sent complaints and demanded answers.
To make matters worse, the cosmetics company did not address the situation right away (perVox).
Nonetheless, many customers are still not convinced and continue to stay away from the brand.
Lime Crime once again addressed the matter.
In 2018, Doe Deere sold her beloved cosmetics brand to Tengram Capital Partners.
Stacey Panagakis currently heads the company.
As the founder, Deere and her husband were initially members of the board of directors.
