The risque lingerie store was once impossible to ignore.
However, the reason for the store’s success wound up being its demise.
According toRetail Dive, the store’s net sales dropped 6% during Q2 of 2022.
These statistics signify a continued distrust of the brand, despite the numerous attempts to rehabilitate the image.
Part of the public distrust comes from a significant amount of issues stemming from unethical practices by the company.
These constant mistakes have led to noteworthy changes within the company and a radical change in branding.
The decline in sales caused Victoria’s Secret executives to change course and become more inclusive.
While this change of direction is welcome, it’s not enough to show a transformation.
We’re still waiting on news of a size expansion.
It was there that Raymond wanted to create a store where men could purchase lingerie for their significant others.
After some highs and lows, businessman Les Wexner purchased the company.
Wexner then transformed Victoria’s Secret to become even more risque and oversexualizing.
The concept behind the company was to cater women’s lingerie to the male gaze.
It’s hard for consumers to forget the scandals and concerns that plague Victoria’s Secret.
