The key is to moisturize but moisturize properly.
According toInked, the next step is to put on aftercare ointment.
For the first two days, small amounts of this ointment should be all you use to moisturize.

Also avoid products that are completely petroleum-based, which can cause fading.
An unscented hypoallergenic lotion is best.
With clean hands, apply the lotion regularly, using gentle motions.

Freshly inked skin that isn’t moisturized often enough can also begin to flake.
Wait until your tattoo heals completely before covering it with sunscreen whenever you go outside.