Also, with a global crisis hanging over everybody’s heads, self-love was very much needed.
One form of this self-care manifested in an obsession with skincare routines.
According toBusiness Insider, COVID-19 encouraged a major boost to the skincare industry’s sales.
With this newfound interest, people started doing their research.
People are no longer convinced by catch-all phrases promising improved skin.
They know how to target their specific issues and want the ingredients that are scientifically proven to improve them.
Meanwhile, they will create misleading branding that emphasizes the ingredient.
According to the publication, the Food and Drug Administration’s primary concern is around safety.
Most of their restrictions on ingredients are surrounding toxicity and poison.
Therefore, there are few regulations surrounding ingredient advertising.
Just like fairy dust, these products promise magical results.
However, no magic is delivered.
Luckily, there are ways to avoid getting duped by this marketing trick.
Real Simple provides a general rule of thumb for evaluating the skincare products you purchase.
They advise you look at the ingredient list and take note of the order they are listed in.
The ingredients are placed in order of quantity.
However, different ingredients require different quantities so you can be effective.
