The latest addition to her rapidly growing empire is Bad Habit skincare.

In December 2020, she announced herself as the line’s global brand ambassador and creative director.

she said in the brand’s launch campaign.

Emma Chamberlain at an event

“The Bad Habit Dewd Hemp Nourishing Facial Oil.

Even on days when I’m lazy, I’ll still use that,” she toldByrdiein January.

That’s why, according to herInstagram, she’s not afraid to go heavy-handed with it.

Emma Chamberlain talking

Emma Chamberlain calls it a “must-have” chemical exfoliant.

I rinse it off, and my skin is literally like a baby’s butt.

And, the next morning it’s even better.

My first time trying it was then, and it has been a game-changer."