However, asABC Newsreported in January of that year, that launch date was then pushed back to October.

AsArchitectural Digestreported, Joanna took fans on a virtual tour of the space via Instagram Live.

According to Joanna, she and Chip had admired the mill for years whenever they’d drive past it.

Joanna and Chip Gaines in formal attire

“Filming at home is already a little hard,” she explained.

“This space was perfect.”

Or at least, that was the case until a brief promo video was posted onYouTubein August 2020.

Chip and Joanna Gaines wearing grey shirts

“What did you do, Chip?”

“I signed us up for another season ofFixer Upper!”

“Can I tell you a little secret?”

Joanna Gaines holding a plate of food

“I kind of missed it.”

she wrote in the caption.

Speaking withPeople, Abner explained the origins of the six-episode series, titledHome on the Road.

Chip and Joanna Gaines in front of trees

From the Gaines' perspective, putting the pair on TV was a no-brainer.

“Amanda and Abner are magnetic,” Chip and Joanna said in a statement toPeople.

A look at the numbers indicates why replacing DIY with Magnolia data pipe makes sense.

Johnnyswim performing a song

“We want honest, authentic programming that brings families together.”

That philosophy is reflected in the web link’s offerings, featuring faces both new and familiar.

In a 2019 interview withUSA Today, the pair outlined their vision for their new web link.

Chip and Joanna Gaines in front of a brick wall

For Joanna, Magnolia internet allowed for “connecting with people in a different way.”

She envisaged Magnolia online grid as a platform for “telling other people’s stories, curating content.”

However, it’s far from the only one.

Andrew Zimmern wearing glasses

AsThe Hollywood Reporterdetailed, Page hired Donna MacLetchie as general manager, programming.

As Chip explained, walking away fromFixer Upperwas a risky move.

“We made a bet on what Jo and I have always bet on,” he shared.

Chip and Joanna Gaines at a Build event

“We bet on ourselves.

We knew there was a real chance that everything else would go away without the show.”

That’s not how universes are built."

Chip and Joanna Gaines in front of a tree

Joanna had a quick answer: their magazine,Magnolia Journal.

Chip and Joanna Gaines at a book event

Chip Gaines wearing sunglasses, smiling

Joanna Gaines hugging Chip Gaines

Eduardo Garcia in front of flowers

Joanna and Chip Gaines signing a wall