The ultimate beauty guru also has his own makeup line.
Jeffree Star Cosmetics launched in 2014 and has truly taken off since then (viaSeventeen).
Like Star himself, the brand is bold, colorful, and expertly packaged.
As the title implies, Pink Religion is an homage to Star’s favorite color, pink.
The collection includes a variety of products and was introduced with a glossy reveal video onYouTube.
On the other hand, Pink Religion boasts three shimmery pinks and 15 colorful, matte shadows.
That’s not all, though.
Other notable products include a star cross hand mirror and a vibrant backpack.
Is the fact that it is still available a bad thing, though?
Hordes of buyers famously crashed Shopify when hisShane Dawson-assisted Conspiracy collection arrived later that year.
His website burned through 1 million eyeshadow palettes in 30 minutes on release day, according toTubefilter.
Meanwhile, theCremated collection’s palette sold out in under 20 minutes in 2020.
However,Insidernoted that several of the brand’s recent releases have not sold out, Pink Religion included.
Meanwhile, Star has promoted buy-one-get-one deals on palettes this year (viaTwitter).
Is that a sign the brand is in trouble?
