Virtual fashion is the new trend.
However, it goes past the online runway shows that quickly became the norm during the pandemic.
Instead of simply showing physical clothes online, virtual fashion creates online-only pieces for customers.

The industry as a whole has already been shifting toward a more online presence.
Not only did the process reduce waste, but was overall more time-efficient.
“We want to be part of the solution.”

Is virtual fashion the future?
Digital fashion influencers are also appearing on social media pages.
Indeed, virtual fashion has even opened the door for crypto fashion.

With an increased interest in digital-only looks, brands have taken fashion into the blockchain.