Hadid might’ve bought the trend to the mainstream, but it’s been around for a while.
It’s a Korean beauty trend called Jamsu.
Many find Jamsu makes their makeup flawless
Will you be trying Jamsu?

After Bella Hadid told her about the trend, Huda Kattanput it to the test.
She described the final effect as “flawless and air-brushed and smooth.
If you want to try Jamsu out to decide for yourself, the process is simple.