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Laura and John Nelson are siblings who founded their beauty incubator companySEED Beautyin 2014.
ColourPop Cosmetics is definitely appealing, especially to millennials and Generation Z.
The Nelsons explained toMiss Bishthat this appeal is definitely intentional.
“We’re driven by an inclusive approach to beauty.
Society already views dark skin as inferior and unwanted.
That’s okay: there are a lot of people confused about this specific topic out there!
ColourPop co-founder John Nelson agreed.
Everyone is coming up with their own formulas and their own exclusive products” (viaRefinery29).
Laura and John Nelson echoed this sentiment toMish Bish, albeit in a more business-driven way.
We develop and make all of our products in-house, and sell and ship directly to our customers.
Those savings create tremendous value that gets passed on to the customer without jeopardizing quality."
As they quickly found out, the brand is, in fact, tightly controlled by PR.
What they uncovered was unsettling, and definitely raised more questions, about wages and the environment.
