Look up “fitspiration” in the dictionary and you’re likely to find a photo ofKayla Itsines.
And this is all before she’d even hit 30.
In fact, normalityisher brand.
She even (whisper it) eats badly sometimes.
This is the untold truth of one of the biggest #fitspo ladies of all time.
Her little sister’s friends then asked her to train them to play for the school netball team.
Her cousin suggested Itsines post before and after shots of her satisfied customers toInstagram, to build her profile.
Within months, wannabe clients from all over the country had discovered her via those all-important hashtags.
They all wanted her to train them.
With thousands of women worldwide shelling out $19.99 on them per month, her fortune grew considerably.
In 2017,Forbesnamed Itsines the #1 influencer in the fitness category.
All before she’d even turned 30.
I think that’s what’s made it really relatable for women and really inspiring as well."
you could do this by yourself."
“I’m the one who’s always super nervous to meet all the girls.
I follow their journey to health on Instagram and Facebook intensively.
To me they are like family,” she toldBusiness Insider.
When she launched her fitness app, it was called simplySWEAT.
When questioned byBloombergabout whether she regrets calling her guides the BBG, Itsines was upfront.
“My answer is yes.”
“In the beginning I didn’t know it would go so far beyond Adelaide.
The phrase has different interpretations in different countries.
However, back then as right now, the focus was onfeelingbetter just as much as looking better.
What marks Itsines out from other trainers is that female focus.
I am part of a community where women support other women.”
More to the point, she practices what she preaches by frequently doing her own workouts.
In conversation withImperfect Matter, the Aussie trainer explained that keeping it simple is the best way to go.
“Find a simple plan and stick to it.
Consistency is the biggest piece of advice that can ever be given to anyone.
I went to the gym and started working out.
It felt so good,” she said.
“Put it this way: I eat really healthy all the time.
“We’re just hard workers.
We don’t mind what we do, as long as we love what we do.
… My grandpa always taught me, ‘Do things out of love’.
I don’t think you’re free to teach someone that at this age.
You just have to be born with it,” she toldGirl Boss.
They didn’t believe it would be a good profession for me because they are very traditional.
I almost didn’t do it because I love and care so much about what my family thinks!”
Thankfully, they came around, although they still don’t quite understand justhowpopular their granddaughter is.
She has no plans to leave either, even as her empire continues to grow.
Rather than seeing herself as a super-famous Instagram star, Itsines says that nothing has really changed for her.
As she toldWomen’s Health, when Itsines chooses to splurge, it’s on new gym equipment.
She even drives the same car as always, “a Hyundai, covered in dog fur.”
I want to be able to share my experiences.
for fancy dinners).
Namely, everyone’s favorite TV host and Kensington Palace’s newest royal.
“Ellen DeGeneres!”
“There’s so many people, they’re amazing.
Any powerful women around the world…Meghan Markle!”
Considering her popularity, they should probably both get in line.
