As the name suggests, he sells scarves.
Manufactured in Italy, theAcne Studios Mohair Checked Scarffeatures wool and alpaca.
It also comes with a $310 price tag.

Despite the steep cost, influencers have raved about the product.
Stylist Sian Clarke stated (viaThe Guardian), “It’s everywhere right now.”
She added, “It’s really friendly to every kind of style.”
Scarf guy is affordable
TikTok Hype or Worth it?
Come on now."
Another TikTok from@littlefashionstylistsays that wool berets are also $20.
But of course, the star of the show is the Acne Studios scarf dupe.
One user said, “not me wanting to travel to the city for a scarf.”
Another said, “Just bought one from him!
He’s so sweet and is grateful for all the love and support!
I’m so happy this video blew up for him.”
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But what about the quality of the now-famous Acne Studios scarf dupe?
TikTok user@deeksha_s4had a similar review and described them as “so soft.”
She said, “these are probably one of the best scarves I have in my collection.”
Both deeksha_s4 and@3nycgirlsstate that the scarves are worth the hype.
He stated, “I have this stand a long time, more than 15 years.”
Joe added, “Some years are big, some are slow.
Every year more people will do videos.”
Joe also told BuzzFeed News that his stand is open from 9 a.m. to 6 p.m.