She grew curious and eventually asked one of the models why they brought their own makeup.
“Her story led me to look at my own non-existent makeup collection,” Scott toldEntreprenista.
I left the fashion world to take on the beauty world!"
This encounter highlighted a need Scott set out to meet.
This was the start of Range Beauty.
She had $300 for this venture and she was determined to make every penny count.
She dove deep into research for creating both her brand and the makeup itself.
She eventually found a woman-owned company that produced makeup for sensitive skin and paired with them.
One of her Tweets went viral, which helped generate business once it launched in 2017.
She turned her initial $300 into thousands.
Range Beauty, being aBlack-owned beauty brand, felt the support in full.
They went through four months of inventory in a matter of three weeks.
This, however, put them in a tricky situation.
They couldn’t restock because their manufacturer paused production of everything except for hand sanitizer.
“It was such a crazy time,” Alicia Scott toldEntreprenista.
