Their social media presence had seemed to escalate overnight.
“It’s like, ‘Oh, man.
“We’re having so much fun right now.”
Over the last couple of years, Herbert has learned a lot about creating content online.
“Number one is: Be your authentic self,” he told The List.
“There’s only one of you.”
“That’s going to shine through and cut through when you’re making content,” Herbert said.
They had never anticipated the amount of success that has since followed with their now millions of fans.
Whatever your passion may be, Herbert encourages others online to dive deep into it, too.
“That’s really important,” he said.
“Being authentic.”
Check out more of Josh Herbert and his wife Abbie onTikTok,YouTube, andInstagram.
New episodes of their podcast “Who Wears the Pants” are released each week on Spotify.
