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Vibrant and bright blonde is having its moment right now, and for good reason.
UV rays from the sun can cause your blonde color to change and turn a brassy yellow.

We recommend theAveda Sun Care Protective Hair Veil.
Use a shower filter
You may unknowingly be ruining your blonde locks' color when you shower.
According to Jamie Garland, a California-based colorist: “Hard water is a colorist’s worst nightmare.

Purple shampoo is a simple and budget-friendly way to maintain your hair color’s integrity.
Use a purple shampoo every few washes to keep the brassiness at bay while avoiding an unwanted color change.
We recommend theMoroccanoil Blonde Perfecting Purple Shampoo, which will quickly become a staple in your haircare routine.

This tone-correcting purple shampoo neutralizes brassy tones and restores the hair’s blonde pigment.
Your blonde shade will seem dull and lackluster if your tresses are dried and broken.
They tend to be more hydrating and won’t strip your color.”

Hydrating hair masks and leave-in conditioners will smooth out your hair and keep it glossy and shiny.
This helps to rebuild strength."
There is, however, an ingredient you should avoid when looking for a new hair oil to purchase.

We recommend trying theKerastase Elixir Ultime Hydrating Hair Oil Serum.
