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Birthdays are super exciting.

Starbucks is one of the biggest chains to offer birthday rewards for those who use their app.

Woman holding bottle of Olaplex No.3

The infamous birthday reward will grant you a free drink or food item of your choice.

The practice is well-loved by shoppers, and their biggest rival,Ulta, has decided to follow suit.

However, they offer a unique twist to birthday celebrations.

Lancome makeup on display

Celebrating in February?

Go get your free mascara!

Sephora and Ulta have a competitive rivalry.

Drunk Elephant product display

Now, Ulta will surely garner even more customers this year as they launch their 2023 free birthday gift.

For January birthdays, Ulta offered a travel-sized face mask from Dermalogica.

The product has rave reviews for avoiding smudging and flaking.

This mascara retails for $14, but February babies will land it for free.

You’ll snag one of the most beloved hair care items of 2022, Olaplex’s No.

3 Hair Perfector (viaNubelease).

Here’s what to expect for the rest of the year.

While all of this year’s Ulta birthday gifts are fun, there are a few highlights.

None of these freebies catching your eye?