But there’s a major focus on one product in particular:lipstick.

“It’s your mouth, your voice.”

“It’s been really fun to develop and personalize everything based on my history,” she toldGlamour.

Gwen Stefani posing

Stomp Box was our rehearsal studio that we rehearsed in as No Doubt."

Two eyebrow pencils round out the eye products Most DefandHella On Point.

Both come in five shades ranging from blonde to black, and are transfer and sweat-proof.

Gwen Stefani posing

Retailing at $48,All Time Primeoffers 24-hour hydration for a “smoother, dewier complexion.”

“It creates the perfect canvas for foundation and concealer, but I also enjoy wearing it solo.”

“Any journalist can come in and say,oh another celebrity beauty brand.

GXVE All Time Prime face oil

They’re never gonna touch this,” she toldRefinery29.

“Everyone should have the ability to enjoy bold, clean makeup and feel great about themselves.

That’s what I hope GXVE is for everyone.”

GXVE Beauty collection products

But Stefani’s love of makeup came far before music came into her life.

“You know how certain things justare,and you don’t really know why?

I always played dress-up.

Gwen Stefani posing

I always played with glamour and makeup,” she added.

“I guess it’s just part of my DNA.”

“I wanted to make something that was comfortable but long-wearing.”

Gwen Stefani at event in the 90s