And now, we’re seeing the same story play out in a different way.

“Vanilla girl beauty seems to be exclusively for white women.

With the vanilla girl in particular, diversity is seriously lacking,” Lartey writes.

Women having beverage

What is the vanilla girl makeup trend?

The result could shape the trend that values insulation more than expansion and homogeneity over diversity.

(Though yes, filters could also be at work here.)

The montage featured white women with almost all blonde hair participating in the trend.

Even white women with brunette hair have attempted to differentiate themselves from the crowd.

“Vanilla girl as a brunette,” user @xoxo8886 says.

TikTok user @justaregularwhitegirl raises suspicions about the trend, “Why do you wanna look so innocent?

What’s going on?”

Comments on the video also raise suspicions.

And we know that kind of has like an alt-right pipeline.

So I am glad other people are sort of questioning what this aesthetic is really about."

“You heard all that and decided those are the behaviors of whiteness.

I want to know why.”