Then, there is Great Value toilet paper, where the low price comes with shockingly low quality.

PerConsumer Reports, it’s “neither soft, nor strong, and it didn’t disintegrate well.

It scored a lowly 9 out of a possible 100.”

Walmart storefront

Reach for White Cloud Ultra Soft & Thick toilet paper, another Walmart-exclusive brand.

So, basically the opposite of the lesser-quality brand.

Person holding toilet paper